Okay Okay, here it is. I will be re-stating the 36 rules of Social Media as compiled by Fast Company in their September 2012 issue. I won’t just be re-stating them (you can find out who actual made the quotes if you buy it yourself), I’ll be adding my 2 cents to them and how I feel brands (need to) pay attention.

Rule 1. If all you do is respond to complaints, that’s all people will send you.

David Says – Seems pretty straight forward. Social Media as customer service should be clearly labeled i.e. @company_service or what not. That way you can monitor that channel and help those in need. If you mix it with your main line of communication, it may be difficult to get your message across. Read more →

About a year ago I did a review for the introductory HD video camera the Sony Bloggie PM5, and if you had an eagle eye, you could notice my mid-range Panasonic HSC250 on my desk in the video. At that point my intent was to do a review showcasing the difference in quality between a $149 entry-level camera and a mid-range $500+ HD handheld camera, but decided to hold off until I had some excellent footage that really showcased that awesome camera. Between then and now with one two many ill-advised trips to a conference floor, I no longer have said mid-level camera. Ooops! Now in the market for a new mid-range, I decided to roll over to B&H Photo in NYC to check out the offerings. Knowing my odds of finding the same camera there a year later for the same price (a steal at $499 at the time) were slim-to-none, I looked at the offerings in the Panasonic line. Read more →

Working as an interactive producer for an advertising agency requires one to stay current with trends and all things Digital, but do we have a built-in desire to make personal digital content? Essentially we are all content producers in 2011. I’ve been fortunate to be doing this since the days of dial-up when the cost of doing anything on the web was out of reach for most.

Those of us who had Geocities pages or crude HTML homepages back then felt like we were carving out our own piece of the world. But in those times, you had stock animated gif stars and comets for backgrounds of pages and 1 or 2 scanned in photos and called it a day. Some kept a Doogie Howser journal , others felt that the internet was a place for us to be totally anonymous and spent hours and days in chat rooms or on ICQ (big back in the day, then came AIM and now it’s all about Skype). But producing daily content? Not really. Read more →

There it is folks. Microsoft’s codename “Natal” has now officially become Kinect. Unveiled at e3 2010 under the fantastic acrobatics of Cirque de Soleil, Microsoft gives its new baby all the push of a new console release.

It’s quite feasible that the base idea of “kinetic energy” is the grandfather of this name. I am not a fan of the name due to its similar ring to that of “Facebook Connect”. MS loses the opportunity to really stand out. Does a name really matter? No as Nintendo proved with it’s Wii, but if I put my marketing hat on I would have to say, “The ball has been dropped.”

MS fires the first Salvo at this years e3 in which they hope to “Win”, stay locked to DigiSoup and TGH for more as e3 develops.