Okay Okay, here it is. I will be re-stating the 36 rules of Social Media as compiled by Fast Company in their September 2012 issue. I won’t just be re-stating them (you can find out who actual made the quotes if you buy it yourself), I’ll be adding my 2 cents to them and how I feel brands (need to) pay attention.
Rule 1. If all you do is respond to complaints, that’s all people will send you.
David Says – Seems pretty straight forward. Social Media as customer service should be clearly labeled i.e. @company_service or what not. That way you can monitor that channel and help those in need. If you mix it with your main line of communication, it may be difficult to get your message across. Read more