There it is folks. Microsoft’s codename “Natal” has now officially become Kinect. Unveiled at e3 2010 under the fantastic acrobatics of Cirque de Soleil, Microsoft gives its new baby all the push of a new console release.
It’s quite feasible that the base idea of “kinetic energy” is the grandfather of this name. I am not a fan of the name due to its similar ring to that of “Facebook Connect”. MS loses the opportunity to really stand out. Does a name really matter? No as Nintendo proved with it’s Wii, but if I put my marketing hat on I would have to say, “The ball has been dropped.”
MS fires the first Salvo at this years e3 in which they hope to “Win”, stay locked to DigiSoup and TGH for more as e3 develops.