Here I am in Jamaica on my honeymoon. It’s a monumental occasion, I’ve officially taken the third step of adulthood (graduating high school, getting a job being number one and two). I find myself looking at the landscape in my chosen profession (Interactive Media) and pondering my next step. Should I pursue an Executive Producer position at an Ad Agency? Should I attempt to become a Digital Strategist (who are one step away from being considered Digital Creatives)? Or should I venture client side and try my hand at being a Marketing or Brand Manager?
To me I feel like they are all sides of the same coin (albeit a three-sided one). I even have a side passion of writing screenplays and creating serial content. (This will be my outlet from digital media until Hollywood comes along with that super large check.) So until then I’m left to ponder what my day job should be.
I’ve been meaning to sign up for a bunch of ‘industry’ mags in order to become more ‘plugged-in’ as the term used to be called…(Showing my age as everything is wireless now) Okay… to ‘stay on the cutting edge’ there that one can’t be dated…right? But the thought of a bunch of magazines piling up in my home doesn’t seem too appealing, not to mention my new (only) wife, would throw them all out.
Then I looked at my handy dandy Apple iPad. I have the original one with *gasp no camera. I was forward-thinking when I splurged for the 64gig version, noting this will last me for awhile. it has. It’s now about three years young and I’ve consumed a TON of information on it, all from the weight of about two issues of Game Informer. I’ll be the first to admit that I haven’t checked out all of the magazine features on it, because when I first got it, all the mags were just simple PDF’s of the print versions. To me that was a total fail. My #1 use out of my iPad since has been for ingesting scripts by the dozen. I read about a script a day going to and from work.
So now that I am world traveling, I got around to actually browsing the airport magazine stand. I came across the latest issue of Fast Company with Mindy Kaling on the cover and the bold title “Social Media is Sexy”. Not only was Fast Company a magazine I was looking into subscribing to, here was an issue that was directly speaking to my recent musings of career path. So naturally I was just about to buy it. WAIT what’s this? A single issue is $4.99?
That seemed to be like a lot, when I figured the yearly subscription for this had to be between $9.99 and $19.99… either way it’s a steal when compared to the single issue price. So I put the magazine down and went back to my seat and whipped out the ol’ iPad. Logged on to the Free Wifi (Thanks again Jetblue) and booted up the Newsstand app then searched for Fast Company.
Not only was it listed, it was for $12.99 for a full year. I almost kicked myself for thinking about buying the single issue (which would get thrown away as soon as it was read). I think I may go all digital for my subscriptions. You just can’t beat having them all with you and accessible (if you download them to your device of course).
I clicked to sign up (the cost was automatically deducted from my iTunes account, facilitating an even smoother transaction as I didn’t have to fumble for my credit card and change my mind), and within 2 mins I had gone from purchasing a physical copy of a magazine, to signing up for a years subscription at the cost of only 2 1/2 copies.
But then the gift kept on giving… the Fast Company iPad version is actually interactive. There are a bunch of ways to navigate the issue, and there are animations that load each section even some of the advertisements were a bit interactive. This made me smile, because as a producer on the GE account I’ve had to do my fair share of iPad insert html5 ads.
Does the average user pay attention to these ‘animated’ ads? I don’t know, but I do and I appreciated them. Why? Because I saw it as added value to what I would’ve gotten with the print version. So I’ve made up my mind to do some research on the subscriptions I’m interested in. If they have bells and whistles on the iPad, I’ll get it there. If not and still I love the feel of the stock magazines get printed on, I’ll get a by mail subscription.
Why not support the industry that I’m in? My next post will be about the one article that made me pick up the mag in the first place. 36 social media rules as compiled by Fast Company, oh boy let’s see how many of them are new to me…